Role: Creative Associate
Team: Rasor Marketing Communications
After years of creating custom data dashboards for healthcare systems in the Cincinnati region, leadership at Rasor decided we had the opportunity to streamline the process through a custom app. Market Vitals was born as a way to effectively analyze marketing and advertising efforts for hospitals, and has since grown to include B2B, B2C, and public sector entities.
During my time on the Rasor team, I helped develop the initial strategy, visual identity, report templates, and app interface. I was heavily involved in managing the early app design with a programming team, and the end result was an easy-to-use system that made mountains of data seem not-so-scary.