Clearblue

 

Role: Senior Copywriter

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Team: Barefoot  / PROJECT 300

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The Clearblue blog already existed, but needed a steady, strategic stream of content to further grow. The Barefoot team helped define Clearblue audiences and designed an email program that circulated well-researched, relatable blog content. 

 

Working with strategy, editorial, and creative teams, I helped write blogs and corresponding emails that spoke to conceivers, family planners, or readers who simply wanted to learn more about reproductive health. Within 2022, our team at Barefoot produced over fifty pieces of unique content that met keyword and SEO needs while keeping an authentic, conversational voice intact. While writing, I also learned a ton of fascinating facts and figures. If pregnancy tests are ever part of trivia, I have a chance of winning.

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Our content work with Clearblue also snagged our team a 2023 win at the Cincinnati Addy Awards. And the results were so nice, they hired me twice — I still write blogs for Clearblue through my freelance work with PROJECT 300. Here are just a few of the articles I've written:

Nutrition and fertility: Tips for balancing hormones through diet

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​How to introduce your newborn to your cat: A guide for expecting parents

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Supporting non-traditional moms: Tips for family and friends