Elanco Animal Health

 

Role: Senior Copywriter

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Team: Organic (formerly Barefoot)

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Who doesn’t like looking at cats and dogs all day for client work? That's kind of the dream. Contributing to the Elanco Animal Health team was a fun experience, and not just because of the cute photos. The Barefoot team stewarded their creative vision for brands such as Seresto, Advantage XD, K9 Advantix II and Claro, and assisted with their Your Pet & You site and global corporate brand. 

 

As part of our Elanco creative initiative, I helped write everything from commerce video scripts, to display banner ads, to social media posts, to blog content. I contributed to brainstorm and ideation sessions for national and global campaigns. Our site optimizations and social campaigns positively impacted site speed, site traffic, impressions and engagements. Did I mention I also got to work with adorable animals?