Role: Brand Strategist and Project Manager
Team: Otherwise Incorporated
My team at Otherwise was tasked with building the brand for Embry, a new luxury condominium development in the West Loop from the ground up, starting with the brand strategy. We undertook extensive research to find the right name, taking inspiration in a former resident of the same street from 1951. As an added bonus, I got to spend an entire afternoon with beautiful old books at the Chicago History Museum.
The brand was then executed across print collateral, a website and their West Loop sales gallery.