Mitsubishi Motors Social Media

 

Role: Senior Copywriter

 

Team: Critical Mass

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My brand of “car person” growing up was “I want a Toyota Prius because Rory Gilmore has a Toyota Prius,” but working with automotive clients makes you start appreciating details with more refinement. As part of their larger digital landscape, Mitsubishi Motors enlisted our Critical Mass social team to steward their tone across channels. Balancing tone with trends, brand history with current conversation, we created and executed a robust monthly calendar.

 

This included over sixty pieces of original content per month across Instagram, TikTok, Facebook, and Pinterest. As part of the team, I contributed to concept brainstorms, trend research, and building out the calendars. I crafted captions and on-asset messaging with engaging hooks, and presented work to our client partners.