Role: Brand Strategist and Project Manager
Team: Otherwise Incorporated
A design-driven real estate development firm with locations in Chicago and Arizona, Optima, Inc. came to Otherwise for a brand strategy and website that would better reflect their Modernist style and distinct principles. Through conversations with their founders and leadership teams, competitive landscape research, and many hours spent reading all about Modernist design, we built a strategy document that heavily influenced the language on the website. Our team refined the content and managed the production and launch of the site.
Our work continued with Optima through curating content for their Forever Modern blog and assisting with marketing initiatives, including photo and video production. We’ve also been involved with creating the brand strategies, names, taglines, and visual identities for new properties they have since developed. And after years of being immersed in the architecture, I now dream of owning a Modernist home of my own.