Stop Sucking with Seresto

 

Role: Senior Copywriter

​

Team: Organic (formerly Barefoot)

 

Nothing like repeatedly using the phrase “that sucks” on work calls for legitimate reasons. Elanco Animal Health enlisted our team to create a national campaign for one of their largest brands, the Seresto flea and tick collar. Based on strategic inputs and the competitive landscape, Seresto needed breakthrough creative that was drastically different from other treatments out there.

 

So we got a little sassy. The Stop Sucking with Seresto® campaign brought to life a simple and undeniable observation: sometimes pet parenting sucks — but fleas and ticks don’t have to. Relatable pet mischief paired with blunt, conversational truths to create a compelling campaign that positioned the Seresto brand in a new, disruptive direction.

​

The change in approach didn't go unnoticed; paid social saw CTRs double and impressions soar to 3.4x higher than past campaigns.