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Seresto Social Media

 

Role: Senior Copywriter

Team: Organic (formerly Barefoot)

TickTalk > TikTok. When our team at Organic took over social content creation for Seresto flea and tick collar, we also embarked on the mysterious journey of everyone’s favorite Gen Z app: TikTok. Starting with strategic content pillars, our cross-discipline team identified relevant content and trends that made for good social fodder, while still staying true to Seresto’s brand. 

 

We helped Seresto speak to pet owners in new ways, and the results spoke for themselves:

  • 1.1 million reached with organic boosted content

  • 11.83% Instagram CTR (vs. 0.22% benchmark)

  • 3.83% Facebook CTR (vs. 1.68% benchmark)

  • +11% increase in social buzz

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