Clearblue

 

Role: Senior Copywriter

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Team: Organic (formerly Barefoot)

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The Clearblue blog already existed, but needed a steady, strategic stream of content to further grow. The Barefoot team helped define Clearblue audiences and designed an email program that circulated well-researched, relatable blog content. 

 

Working with strategy, editorial, and creative teams, I helped write blogs and corresponding emails that spoke to conceivers, family planners, or readers who simply wanted to learn more about reproductive health. Within 2022, our team at Barefoot produced over fifty pieces of unique content that met keyword and SEO needs while keeping an authentic, conversational voice intact. While writing, I also learned a ton of fascinating facts and figures. If pregnancy tests are ever part of trivia, I have a chance of winning.

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Our content work with Clearblue also snagged our team a 2023 win at the Cincinnati Addy Awards.